“The intellectual and empirical sweep of this book is truly impressive. […] Gerard Tellis and Stav Rosenzweig have produced a tour de force that combines history and geography with economics, politics, business and innovation studies.”

Jaideep Prabhu
Jawaharlal Nehru Professor of Indian Business & Professor of Marketing, University of Cambridge, UK

A study of how openness to new ideas and people, competition and empowerment of individuals are key drivers in the development and adoption of transformative innovations.

Available in Hardback and E-Book